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SEO

SEO - Meta data modifications for site pages

 

Meta elements provide information about the web page, which can be used by search engines to help categorize the page correctly.

In Extenso, You should minimaly fill the Meta Title and Meta Description fields.

ACCESS THE META DATA TAB - OPTION 1

You can access the meta data tab for a page via the small cog icon at the top of the site.

ACCESS THE META DATA TAB - OPTION 2

You can access the meta data tab from the liste of page accessible on the left side of extenso in the Page tab.

META TAG INFORMATIONS

To have improve the SEO of a page, one of the steps is to have a good Meta title and Meta description.

Meta Title requirement : 

Src : wikipedia

According to Moz, "Title tags are the second most important on-page factor for SEO, after content". They convey to the search engines what a given page is all about. It used to be standard SEO practice to include the primary and the secondary keywords in the title for better ranking. Google has gone through various iterations of showing short or longer amounts of content from within the title tags.

Regardless, the title tags still hold importance in three different ways.

  • They are displayed as page title in search results (and influence user behavior with respect to clicking on particular results).
  • Web browsers display them in naming open tabs; since the title is visible on hover, this is especially useful when too many tabs are open and only the favicon for each page (if available) is visible.
  • As in search results, titles are visible when page links are posted on social media and this, too, conveys to the users what the link is about.

Meta Description requirement : 

Src : wikipedia

The description attribute provides a concise explanation of a Web page's content. This allows the Web page authors to give a more meaningful description for listings than might be displayed if the search engine was unable to automatically create its own description based on the page content. 

W3C doesn't specify the size of this description meta tag, but almost all search engines recommend it to be shorter than 160 characters of plain text.

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